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Search
Engine Optimisation |
What is SEO? |
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Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the organic search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. This gives a web site presence. How does SEO help? As a marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Site content and HTML can be used to increase the sites relevance to the target keywords and search terms and to allow easy access to information by the Search Engine "bots"*. *A "bot" is an automated process used by Search Engines to read the content of your site and rate its relevance to keywords etc. using complex algorithms. |
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